How To Write Evergreen Content | Blog Post That Drives Traffic In 2021

4 months ago 13

Writing a blog article is quite easy.

But writing well-thought-out content that actually drives traffic to your site and keeps people engaged is a bit difficult. The more time you spend composing your blog post, the more intriguing it will be.

People often think it is easy to write a blog post. You just grab a cup of coffee and pour your ideas into the text editor.

But the scenario is actually quite different.

Sometimes you might spend days crafting the perfect blog post just to find out no one is interested in reading your blog post.

This is the tipping point when most blogger thinks of giving up writing and start an actual job.

If you are just starting out, let me give you a heads up. Blogging is not a bed of roses. Yes, there are a lot of benefits to blogging. But there will be times when you become frustrated.

I’ve been blogging for 6 years and have managed 4 blogs of my own.

From my own experience, I can tell you, sometimes your head will be full of amazing ideas. Words will keep coming to your mind as you type your blog post. You will be spontaneous and full of motivation.

But there will also be times when you will lack creativity. There will be no new topics to write about and everything you write will seem stupid. You will find yourself deleting every new sentence you write.

It will take hours to create the first draft and days to publish your blog post.

It happens to the best of us.

There are several articles online that teaches you how to write a unique blog post. Most of these articles focus on the traditional way of writing and the mechanics of blogging.

By following these articles you might end up creating an enticing blog post.

But unless you discover your own voice as a writer you won’t be able to turn your website visitors into subscribers.

So if you somehow stumbled upon this article and want to know how to write something amazing, make sure to spend 5 minutes of your time reading this blog post.

Here I will share some exclusive tips, used by professional freelance writers.

By the end of this blog post, you will learn how to craft irresistible headlines, enticing introductions, engaging content, and a solid conclusion.

Most importantly, you will learn how to write the perfect blog post that people actually want to read.  A good blog post will drive thousand of organic traffic to your site and sometimes might even create a buzz.


Filling your blog with low-quality content won’t do you any good. In order to get a consistent readership, you need to create content that is unique and engaging.

A well-written blog post should be informative, covering all the necessary topics.

What Makes a Blog Post Stands Out

A good blog post works as a conversation starter. It should cover a specific topic and answer questions related to that topic.

A good blog post should not only be interesting but it should also be educational.

When writing a blog post, you need to make sure that you provide in-depth information and actionable steps. It will make your blog more engaging & keep your audience hooked.

Your perfect blog post should consistently generate stable traffic to your website.

Writing a blog post can be very challenging. It took me 2 years before I could fine-tune my content and create a template to write the perfect blog post.


What a Blog Post Should Cover

An intriguing blog post should have some basic elements that will keep the readers engage and come back for more.

Here are the basics elements of an engaging blog post –

  1. Tempting title
  2. A warm introduction
  3. Irressistable content
  4. Brief overview
  5. Inspiring ending

How To Write a Tempting Title

The title is the most important part of a blog post. It is the first impression that will describe the overall post.

Most bloggers often make the mistake of writing the blog post first and then they brainstorm to write the title.

The title is like a road map. Without it, your blog post will just drift in the wrong direction. The title of your blog keeps you on the right track, so you don’t deviate from the main topic.

Don’t create a mess with your blog post and try to cover it with a clickbait title.

Writing the perfect title can be a bit more difficult than it seems. Your blog post title is the deciding factor for all your readers if they want to read your post. Getting it right is very important.

Here is how to write a title for your article –

  • Keep it short yet informative
  • Entice your reader
  • Use important keywords in the title
  • Don’t overcomplicate

The title of your blog post will grab the attention of the readers. So it is very important you spend some time researching and crafting the perfect title for your blog post.

Do not hesitate to write a controversial title. People love controversial topics because they differ from the general idea. We always like to have a second opinion on everything.

A controversial title makes it interesting for the readers. It lures people from both sides of the discussion.

Buzzfeed is a great example when it comes to catchy titles. This whole platform grew into a multi-million dollar business by crafting interesting titles.

Sometimes people love to read BuzzFeed articles, even though they had no intention of reading them.

The best way to craft a quirky title for your blog post is by scouring the internet. You can draw inspiration from industry-leading bloggers.

Instead of copying their ideas, try to spice up your titles with your own voice and style. Be genuine with your words and always try to be a bit off-beat with your titles.

Write a captivating introduction

Now that you have lured your readers with your blog title, it is time to get them hooked.

The first paragraph of your blog is very important to your readers. It will decide if your readers will spend their precious time reading your post.

Online readers are quite impatient. Once they find your intro to be a bit mediocre, they will disappear from your site.

Most online readers don’t even bother reading the full article if they don’t find the introduction fascinating.

With thousands of similar content on the internet, it is hard to grab the attention of your readers.

Unless you provide them with something exclusive, you will find it difficult to turn your website visitors into readers.

Keeping your readers engaged with your words is not an easy task.

To write a captivating introduction follow this strategy –

  1. Understand Your Audience 
    One of the most essential parts of blogging is understanding your audience.
    When you are writing your blog post, you need to keep in mind the demographics of the people you are reaching out to through your post.
    You need a different approach for different demographics of people. Always try to keep your content introduction more relatable so people don’t feel bored.
    Don’t exhaust your audience with too much information in the first paragraph. Your audience will connect to your blog better when you write from their perspective.
  2. Express Emotions With Words
    If you want your readers to engage with your blog you will have to trigger their emotions with words. It is totally up to you how you want your readers to feel when they read your blog.
    But your blog post should resonate with your own emotions.
    When you add emotions to your words it makes you more authentic and approachable to your readers.
  3. Keep Your Readers Engaged
    Your readers should not feel bored down the line while reading your articles. You need to keep them committed to your post.
    The introduction of your post will decide if they are here to stay.
    Writing a compelling introduction will take them to the bottom of your page without any hesitation.
    The best way to keep your readers engaged with your post is by throwing a question at them or creating a dilemma.
    If you go off-track with your post and deviate from the topic you will lose your audience.
    Starting your introduction with a question is a classic copywriting technique. Most content creators and writers use this method to lure their readers.
  4. Keep Introduction Concise
    People don’t like over-exaggeration. So instead of bombing your introduction with all the information, try to keep it concise.
    Don’t try to be too formal and academic with your blog openings.
    Yes, people want to learn from you. But give them some time to settle in and make them feel comfortable.
    Too much information may be harder to grasp especially when you are just starting out.
    Provide your readers with valuable information but with little context.
    Once you get them hooked you can give all the necessary information down the line.
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