The Complete List of Sample Press Release Template Dos and Don'ts

6 months ago 164


A great press release example can help you promote your business and get coverage for your event, products or services. The trick is to write a good one that's also concise and easy to understand. Here are some tips:

Do use a press release template.

The use of a press release template is an important part of the marketing process. It’s not just about having a press release, but also about making sure that you have done everything possible to ensure that it gets read and seen by as many people as possible.

When creating your own press release sample, keep in mind that it should be simple and easy to use! A good template will provide all the information needed for editors or reporters who may be interested in covering your story (or even writing their own stories). The best way to make sure this happens is by using one that has been tested over time by companies like yours.

Do have a clearly defined media contact.

The importance of a clearly defined media contact cannot be overstated. As you're crafting your news release example, keep in mind that the person who will be reading it is likely not one of your colleagues or friends—they may not have time to read through every word and understand what you're trying to say. And if they do have time, they'll probably want to know more about the story behind your newsworthy event.

The best way for this person (or people) to convey their expertise and interest in your work is by having an easy-to-find contact at each publication, agency and radio/TV station that could potentially publish or broadcast coverage of any given project. If possible, try finding someone who worked on similar pieces before so that there's some precedent for what kind of information can be provided during interviews or live broadcasts; otherwise just make sure you know how many stories like yours are published each month so there won't be too much duplication between them all!

Do use the subject line to grab their attention.

When you're writing a press release, always make sure to use the subject line to grab your reader's attention. This is especially true if you are sending out an email blast. You want people who haven't already read about what you have to say in their inboxes as soon as possible!

The best way for this is by using keywords that will help them find your press release on search engines like Google and Bing. For example, if I were writing a media release example about my company's recent event at our office in New York City last month (and I had included some photos), then I would include words related specifically to "event" or "office" in order with maybe one more word of description before ending with something like "Here's how we did it!"

Don't send your press release as an attachment.

Here's a quick list of reasons why you shouldn't send your press release as an attachment:

  • Attachments are blocked by spam filters

  • Attachments can't be tracked or managed

  • Attachments can't be archived and shared with others

  • Attachions aren't indexed by search engines

Do make your first paragraph short and sweet.

The first paragraph of your sample press release template should be short and sweet. Make it interesting, but don't go overboard with the fluff. You want to be clear about what you're announcing, so keep it direct and concise.

It's also important to avoid using any jargon or acronyms in this section; if you do use them, try to explain what they mean before using them again later on in the document (e.g., "We are delighted to announce that our new product line is now available at major retailers across America,").

Don't waste time with lengthy introductions or sidebars.

Don't waste time with lengthy introductions or sidebars. It's perfectly fine to include them in a press release if you want to, but they should be kept to a minimum. If you have an extensive explanation of the company and its history, it will add unnecessary length and detail that could be better used elsewhere on the page.

Don't forget about proper grammar, punctuation and spelling.

Press release writing is an important part of your job as a public relations professional. It's also an opportunity for you to demonstrate your knowledge of the industry and provide valuable information about your organization. But it's important not only that you write well, but also that others can easily read what you've written.

Proper grammar, punctuation and spelling can go a long way toward ensuring that people will consider reading your event press release template before dismissing it as unprofessional or uninteresting. Here are some tips:

  • Spell check before sending out any press releases! A typo here could lead someone down the wrong path when they're trying to understand what exactly is being said—and if there aren't enough errors detected by our spell checker software (which usually comes standard with every computer), then we'll need to send out another version just so that everyone gets their copy right!

Do include proper attribution of quotes and facts.

If you include a quote or fact, be sure to attribute it properly. This means giving credit where credit is due—to the person who said it and/or to the source of that information. If you can't find an actual quote from someone else in your story, try using their name as a placeholder instead of their actual quote so that readers know what you're talking about when they read it later on down the page or section.

Don't just publish your press release on your site - submit it to appropriate agencies and publications.

Don't just publish your press release on your site - submit it to appropriate agencies and publications.

Make sure the information in your press release is accurate, and that you aren't violating any copyright laws by including photos or music. If you're not sure whether or not something is copyrighted, speak with an attorney before publishing anything!

Don't limit yourself by only sending out one version of the same thing (e.g., two different versions of a white paper). It's better if there are multiple versions so that journalists can choose which one they like best based on their own preferences rather than being forced into choosing between two similar options (i.e., "Pick me!" vs "Pick her!").

A great press release can help you promote your business and get coverage for your event, products, or services.

A great press release can help you promote your business and get coverage for your event, products or services. Press releases are used to promote events, products and services.

A good press release is one that you get published by the right media outlets (magazines, newspapers) with the right reporters who will write about it in an interesting way that readers are interested in reading. The key is to make sure that someone reads it!


You may be thinking, "I already have all these great ideas! What else should I do?" The answer is simple - it's what has been done in the past that makes your press release example for new product stand out. If no one has ever heard about you before, then you're going to have a hard time getting coverage for your event, product or service. But if there's something unique about your business or event that will make people want to learn more about it from their friends and colleagues? Then they'll be interested!

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